Our digital transformation is being deployed along two key business streams:
The B2B STREAM, to offer healthcare professionals a platform that brings together a range of features designed specifically to support them as they face changes in their profession: Monitoring administrative relations, training modules, webinars with KOLs (key opinion leaders), market information, promotions, and more.
The B2C STREAM, which allows us to meet the expectations of end customers to allow them to get the products of our laboratories simply by visiting our e-commerce sites or major online marketplaces (health marketplace, Amazon), with the aid of all useful social channels (LinkedIn, Facebook, Instagram, Tiktok, etc.)
These two streams converge towards a simple but ambitious objective:
· Provide a customer experience that meets the market standards of today and tomorrow.
· Remain close and attentive to the needs of our customers, partners and employees in order to provide them with the best possible support.